Persie Gin is the brainchild of the man behind the world’s first touring gin club, Simon Fairclough. Travelling up and down the country with a carload of over 150 gins, he was able to see first-hand which gin style scored top marks most often. But there wasn’t just one: there were three. Very quickly it became clear to Simon that three styles proved consistently most popular by a wide margin – fruity gins, savoury gins and slightly sweeter gins. So up front, he knew that Persie Gin needed to consist of a family of three expressions, so there would be something for everyone.
Secondly, top-scoring gin had more than a nice taste: it had aroma. With over 75% of flavour down to smell, aroma is the single biggest influence among tasters for liking each gin. So you could say he followed his nose. The result is Persie Gin: three distinct styles of aromatic gin created and distilled in the former Persie Hotel at the foot of Glenshee in Perthshire.
Hand-made in small batches in a bespoke, 230-litre copper pot still, the gin is distilled with pure glen water from the local hills. Each gin uses carefully chosen botanicals to evoke an emotive and comforting scent.
The Persie Herby & Aromatic gin has the aromas and flavours of fragrant herb gardens with bay trees, rosemary and basil. With Persie Gins engaging the nose first, this makes them perfect for a tonic mixer as the quinine doesn’t overwhelm it. If you are sensitive to the profile on the nose, you won’t even need garnish.